6 Social Media Marketing Tools You Must Know!

social media marketing tools
3 Aug 2023

Are you having trouble using social media to advertise your business? Your struggle is over! Learn how the strength of advanced social media marketing tools may change the way you advertise and produce stunning results. Our lives have been dominated by social media in the contemporary digital era. It’s essential for businesses to use the correct tools to stand out from the competition considering the hours that millions of potential customers spend on sites like Facebook, Instagram, Twitter, and LinkedIn.


Remember, success on social media starts with the right tools. Act now and take charge of your social media marketing journey.

What are Social Media Marketing Tools?

Social media marketing tools are software applications or platforms created to help companies and marketers manage and maximize their social media marketing initiatives. These tools provide a wide variety of functionalities to streamline tasks, enhance engagement, analyze data, and maximize the impact of social media campaigns.


By utilizing social media marketing tools, businesses can streamline their workflows, save time, gain valuable insights, enhance engagement with their audience, and consequently, help their social media marketing initiatives provide greater outcomes.


  •  These tools provide centralized dashboards where businesses a single platform can be used to handle a number of social media pages. 
  •  These tools provide in-depth analytics and reporting features to monitor how well your social media marketing efforts are performing.
  • Social media marketing tools often offer built-in tools for creating and editing visual content, such as photos and videos, directly within the platform. 
  • You can design and manage sponsored social media campaigns using these tools, which frequently link with advertising platforms like Facebook Ads or Twitter Ads.



Best Social Media Marketing Tools

There are numerous social media marketing tools available in the market, each having its own special qualities and advantages. Here is a list of the most known and highly regarded tools.


1- Buffer

Buffer is a highly regarded social media marketing tool that empowers businesses and marketers to effectively manage their social media presence.

Key aspects include

  • Social Media Scheduling
  • RSS Feed Integration
  • Content Publishing
  • Saves Time with Halfing Workload
  • Team Collaboration


Buffer both free and premium plans, with the paid plans granting access to more features and allowing for more extensive social media management. Businesses and marketers who want to maximize their social media marketing efforts frequently use it because of its easy-to-use design, scheduling options, analytics insights, and collaboration tools.

2- Hootsuite

Hootsuite stands out as a unique social media marketing tool due to its comprehensive set of features and capabilities. 

Key aspects include:

  • Multi-Platform Management
  • Social Listening and Monitoring
  • Team Collaboration
  • Content Suggestions and Curation
  • Advanced Scheduling and Publishing
  • Analytics and Reporting
  • Education and Certification (Hootsuite Academy)


Hootsuite provides a range of pricing options to accommodate organizations of all sizes, from individuals to large enterprises. It is a popular option for companies seeking to manage and optimize their social media marketing efforts due to its user-friendly design, extensive functionality, and integration options.

3- Canva

Canva is a powerful and versatile design tool that can be effectively used as a social media marketing tool. Here are key aspects of how Canva can enhance your social media marketing efforts:

  • Visual Content Creation
  • PreSized Templates
  • Brand Consistency
  • Social Media Templates and Elements
  • Image Editing and Enhancement
  • Collaboration with Team Members
  • Analytics and Performance Tracking


Canva is available as a freemium tool, with a free version offering many useful features. There is also a paid subscription, Canva Pro, that provides additional benefits such as access to premium templates, advanced design tools, and team collaboration features.


4- Sprout Social

Sprout Social is a comprehensive and feature-rich social media marketing tool that provides businesses and marketers with a solid platform to effectively manage and optimize their social media presence. 

Key aspects include:

  • Social Media Management
  • Content Scheduling and Publishing
  • Customer Service and Engagement
  • Analytics and Reporting
  • Social Media Listening Reports


Sprout Social offers various pricing plans, including options for small businesses, agencies, and enterprises. For companies looking to maximize their social media marketing efforts and produce significant results, the tool’s user-friendly interface, extensive capabilities, and cutting-edge statistics make it an invaluable resource.

5- HubSpot

HubSpot is a well-known and comprehensive marketing platform that offers many different tools and functionalities to support social media marketing efforts. While HubSpot is primarily known for its inbound marketing and CRM capabilities, it also provides functionality specifically designed for social media marketing.

Key aspects include:

  • Social Media Publishing Calander 
  • Integration with CRM
  • Marketing Automation
  • Lead Generation and Tracking
  • Social Media Ad Campaigns


HubSpot offers various pricing plans, and its social media marketing features are typically included in the Marketing Hub or Professional and Enterprise tiers. 


The platform’s integration capabilities, extensive feature set, and alignment with inbound marketing principles make it a comprehensive choice for businesses looking to manage and optimize their social media marketing efforts.

6- BuzzSumo

BuzzSumo is a powerful social media marketing tool that provides valuable insights and data to enhance your social media strategy. It offers multiple features and capabilities aimed to help businesses identify trending content, analyze competitors, and optimize their social media presence.

Key aspects include:

  • Trending Content Discovery
  • Helps Identifying Influencer
  • Performance Analysis of Competitors
  • Content Alerts and Monitoring
  • Collaboration and Reporting


Overall, BuzzSumo’s unique focus on content discovery, influencer identification, social media analytics, and competitor analysis sets it apart as a specialized and highly effective tool for businesses seeking to optimize their social media marketing efforts and create engaging content.

What to do next?

These six social media marketing tools offer a plethora of features and functionalities to help businesses succeed in the ever-evolving landscape of social media. Whether you’re looking to streamline your social media management, optimize content development, analyze campaign performance, or engage with your audience effectively, these tools have got you covered. 


From the comprehensive capabilities of Hootsuite and Sprout Social to the visual prowess of Canva, and the content discovery prowess of BuzzSumo, each tool brings its own unique strengths to the table.


Don’t let your social media efforts fall behind! Contact ITSNS today. We provide all social media services including social media marketing tools.



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